What Is Greenwashing?

What Is Greenwashing?
By Carlyann Edwards,

You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing

The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.

Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.

Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.

In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.

Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”

“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”

Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?

With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.

Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data

There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.

“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.

One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”

“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”

Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.

The Best Advice About Guides I’ve Ever Written

Reasons for Seeking a Reliable Source of Information About Irvington NJ Politics

The politics of a given location will impact on various activities in that area. It is critical you seek more information about Irvington NJ politics if you are currently residing in this location. It is critical you get details on how the political leaders in the areas will come up with agendas that will impact the growth of various economic sectors. It is critical you search for where to can read this information. You will, therefore, rely on this source when making the various decisions, which you need to know more about Irvington politics. Read more here to discover why you need to find a reliable source of news about Irvington NJ politics.

When making business decisions you need to find the best source of information about Irvington NJ politics news. It is critical for companies to recognize that politics will affect how they do business. For instance, how a change in taxation will influence your business sales levels. Therefore, you should target to determine the ideal platform to use to discover more about the current Irvington NJ news. You will, therefore, view here on this website to learn more about political policy proposals. The goal is to adjust your business activities to align with the current political agendas. Thus, you will take action to ensure you get the maximum benefits from the new political guidelines. Thus, to know the current information about Irvington NJ politics you need to identify the website with timely updates.

When residing in Irvington NJ you need to identify the best source of information about the area politics to avoid legal problems. You may not know about the changes of the rules when you are not paying attention to the politics. You need to know that ignorance is not a defense when you break the law. To mitigate this risk you need to identify a reliable source of Irvington NJ politics news. The plan is to know the site that has details about changes in laws. Thus, you will use this site to learn more about the changes. Hence, the website will guide you know how to adjust your daily activities by the amendments. Therefore, if you desire to learn more about Irvington politics you should identify the online platform that publishes news on this topic.

It is critical to know that politics will influence your daily activities. Thus, they seek to find the most reliable source of information about that area’s politics. Hence, why you too need to seek more information on how to find a reliable source of Irvington NJ news.

Finances: 10 Mistakes that Most People Make

This Website Helps you Choose a Reliable Financial Partner in Florida

Discover more here about how to select an excellent financial partner in Florida, now that there are thousands of banks out there. Your financial needs are unique, and so should the financial organization services when it comes to tailoring its services to meet your specific financial needs.

To start with, you have to work with a financial organization which is an excellent caring partner. This means such a company should be always ready to listen to you, a company that you can reach any time you want their service via various modern ways such as live chat, email, phone call or any other communication methods as long as you are able to communicate fast and very effectively. Now, this is what helps them to deliver timely financial services that solves your financial needs. Naturally, it is meaningless to be assisted financially when it is too late.

Do not forget to factor in the overall track record of the financial organization because it gives a very clear picture of the overall quality of services. Be proactive enough and check on the customer reviews from the website of the financial company and ensure that it is rated very well by its customers. Now, things should stop there, go an extra mile and make sure that the company has a very professional way of handling the complains from their customers. The firm’s website should also be very clear such that you can check all financial services offered by the company. Ensure that you have also checked on various financial services offered by the bank as well as their flexibility.

If you are going for a loan, be very careful on the interests rates charged by the company. Now, as you are going to read more here, the loan interests rates depends on the loan type as well as the time you plan to fully service the loan. With a plethora of choices out there, it is nice to compare how each of the financial company is charging interests of various types of loans. Here, your choice should be a company that extends fair interest rates. As you are going to discover more here, loans which require long repayment period have higher interest rates as compared with short-term loans which attract lower interest rates.

The amount of loan that you want from a bank should determine your choice of the financial company. This means that you have to check if the loan which you want requires security and if it does, you should check if you have the collateral required. The security required depends on the loan amount requested as well as the time span you want the bank to give you so as to service the loan.

On the same note, if you want a good bank where you can do your savings, ensure that your savings earn some interests as well as other benefits.

The End of a Controversial Era: Is the Open Office Dying?

The End of a Controversial Era: Is the Open Office Dying?
By Sammi Caramela,

Over the past decade, many modern offices have transitioned from private to open, with a floorplan free of cubicles or closed workspaces, and lined with shared tables. According to an infographic by Sage on open office plans, 80 percent of U.S. businesses implement this type of layout, including Apple, Google and Facebook.

Open offices can be a great setup for many companies, depending on the structure of their team and the nature of their work. A more collaborative workforce, for instance, is typically more successful in this environment than an independent one.

Like any office structure, there are pros and cons to the open office. According to Flame Schoeder, ICF-credentialed life coach, success in this layout depends on the type of worker.

“I’ve noticed that it is hardest on introverts, those with sensitive nervous systems and those who tie their self-worth to the status of a ‘corner office,'” she said.

However, on the other hand, the open office breeds more collaboration and stronger bonds, Schoeder said.

“This increases everyone’s innate sense of accountability in their culture, which can make it easier to solve problems and get work done,” she added. “There can also be a more casual connection, and therefore more authentic, between bosses and employees.”

The open office has become the norm for most businesses, in an effort to create a more inclusive, cost-effective workplace. But this layout has also received backlash, with many workers feeling less productive and less valued – and more insecure and distracted.

In fact, a study published in the Scandinavian Journal of Work, Environment, & Health found that “employees working in small or medium-sized open-plan offices consistently reported lower levels of job satisfaction, subjective well-being, and ease of interaction with co-workers than employees working in cellular or shared-room offices.”

Additionally, Sage reported that in open offices, productivity is reduced by 15 percent, sick days are increased by 62 percent and distractions are increased by 54 percent, impacting even the highest-performing employees. These findings show an alarming disconnect between preferred office layout and employee efficiency and happiness.

Does that mean the open office is dead? Not necessarily.

Despite its downsides, the open office plan is still valued by many leaders. However, it certainly has its issues – and they’re worth factoring into your decision.

“Each organization … needs to think long and hard about whether [an open office] works with their culture and what they hope to achieve before committing to it,” said Schoeder. “It’s a commitment of more than just construction costs. Whatever is in your culture will be amplified by taking down the walls.”

There’s much controversy regarding the workplace of the future, with many workplace experts predicting an end to open offices, and others claiming it will remain the preferred (and most affordable) option. There’s no way to know for sure; but if the workforce does shift its preferred office plan, it will be for good reason.

How to Stay Productive in a Loud Office

How to Stay Productive in a Loud Office
By Sammi Caramela,

Have you ever had to reread a passage over and over because someone near you was speaking too loudly for you to concentrate? Or perhaps you’ve tried (and failed) to write a paper in the presence of a chatty friend. If you’ve been in situations like this, you know that noise can greatly affect performance.

Productivity dips by up to 66 percent if you can hear someone talking while reading or writing, according to a TED blog post. This is especially evident in the workplace: If your office is open and filled with loud workers, you probably don’t get as much work done as you could if it were quieter.

“Noise and interruptions definitely affect productivity and increases employees’ stress, increasing blood pressure and heart rate,” said Dr. Jude Miller Burke, workplace psychologist and author of “The Adversity Advantage: Turn Your Childhood Hardship into Career and Life Success” (Wisdom Editions, 2017). “It is the rare individual who can day after day, hour after hour, focus well with a constant hum of background noise.”

It’s easier to focus when you can hear your own thoughts over the cacophony of an entire company. But sometimes, you don’t have a choice – you’re trapped in a rowdy space and expected to get your work done regardless.

So how do you confront the issue?
1. Wear earplugs or headphones.

Lynn Taylor, workplace expert and author of “Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job” (John Wiley & Sons, 2008), noted that earplugs are one of the best options for workers who are easily distracted. They drown out background noise and help the brain concentrate.

You can also play music through your headphones, Taylor said. Depending on how sensitive you are to noise, mellow tunes can actually help the mind stay on task. Create a playlist that suits you and listen to it when the office is particularly loud. You might even find yourself feeling more inspired or happier while listening to music.
2. Locate a quiet room.

Often, open workspaces are to blame for frequent conversations and sometimes even personal phone calls. While the layout might encourage collaboration, it can hinder productivity, said Taylor. If you can’t focus enough to get your work done, see if you can locate a quiet space that is not in use to complete particularly intensive projects.

“Find a conference room or empty office that you know isn’t off limits [to use] as a safe haven when you absolutely need quiet time,” said Taylor.

Additionally, certain times of the day might be louder than others. You can plan your assignments according to the volume of the office.

“Keep all your strategic and deep-thinking projects to hours of the day when it’s most quiet,” said Taylor. “For example, handle more transactional activities when the noise level is higher.”

If there is a particular day where the volume is at its peak, more thorough tasks can be scheduled in the separate room. Even if you have to share the space with another worker or two, it will be less noisy than the entire office.
3. Confront the issue.

When all else fails, be upfront. Executives especially should step up, taking aside those who are causing the distractions and being honest with them before it gets out of hand.

“It is up to the leaders in the organization to set the culture for the department, and it is best if the manager can set very clear expectations on unnecessary noise,” said Burke. “Initiate dialogue each week about the noise level and encourage people to discuss it openly at staff meetings. Set the expectation that if someone is being extra loud with personal phone calls, jokes or daily gossip, that you should ask that person directly to be less noisy.”

If you feel uncomfortable confronting a co-worker, you should confide in a supervisor, explaining that the noise issue isn’t personal, but you can’t perform to your highest potential because of it. Burke recommends explaining that with clear direction from them, the whole office could be more productive.

“Maybe it would be worthwhile to discuss the noise level and creative solutions in a staff meeting,” she added. “You may be surprised as to the unique solutions that might come up that could be helpful.”

If You Think You Understand Business, Then Read This

What You Can Gain from Working with Professional Companies

Providing different kinds of services to customers, businesses have been known to play an important role in the society.You will need to look for company that can help you with the kind of service you interested in if you are going to have a good time with whatever you want to achieve. There are some different kinds of businesses that may be operating in the same industry and this is what is going to help you with your choice. Some of the companies provide regular or standards services while others provide professional services. This is a very critical point because it determines the levels of benefits you will be getting from that. One of the things that you will realize is that professional companies have employees that are better trained and in addition to that, they also follow a lot of guidelines. By using the Internet, it’s possible for you to find a company that is able to provide you with the services you want. When you go out you will realize that, there are companies that deal with catering, construction, web design and also roofing where there are differences.

This article is going to discuss more about the main benefits you will be enjoying when you hire professional companies. Finding professional companies is not as difficult as regular companies, they take the necessary measures. Professional companies do a lot of things so that they can ensure that they are very visible.Some of the examples of activities they do include, having a website which can show you the directions of the company in addition to, putting the right kinds of signs on the business premises. For the customers, this is very beneficial because then, they can go direct to the company without any problem even if they are new in the region. It’s possible for you to transact on the Internet using their website and further companies, you can book appointments using their platforms. The quality of services you will be getting from the company’s is always going to be very high.

When working, these companies use the right equipment, they have very trained professionals that work on the areas and they provide you with great customer services. The companies are very accountable to you and therefore, they give you answers whenever you have any problems. In whatever area that you are looking for services, it would be important to look for the professional companies because of the above benefits and also because of the fact that they will allow you to save a lot of time and money.

Doing Tips The Right Way

Some Ways to Know If a Luxury Vacation Resort Is Worth It

What you must understand about keeping the family together will be making sure that quality times are spend and this can be done by going on a vacation trip somewhere. Your choice of vacation accommodation must be well thought of with the needs of all members of the family in mind. If you want to steer clear from your hectic schedule and just make some time with your entire family, be sure to consider going to a luxury vacation resort together. This website will give you more info. on what to look for in luxury vacation resorts; thus, check it out!

When looking at your options of vacation resorts, do not be quick to decide on the first one you see. Do some comparisons on the vacation resort spots you find online so that you can see which among them is most fitting with your travel goals and needs and budget. The internet is a good source to discover more about your many options of vacation resorts to choose from in a particular place that you are going to. The best decisions of family vacations all boil down to you being able to make your vacation plans ahead of your set vacation time. To discover more of some methods to plan your vacation trip as a family just right, make sure to view here!

The official website must be something that you check out to learn more about the vacation resort on your own. By looking at their website, you cannot just assess this company but also the activities and accommodations that the resort brings. From this homepage, you also get to see all the services that they offer and what price each of these services each has. There are some vacation resorts, however, that require you to call them first and order this product brochure to get the list of prices. To avoid redundancy of information, learn what you can from their sites before giving them a call.

You then proceed in reading reviews about the vacation resorts. You get to read a lot of these reviews by checking out some travel websites out there. Of course, reviews should not be your sole basis of deciding which vacation resort you must go for but then, in terms of a resort having a lot of negative reviews, you should avoid them at all times.

And last, it is best that you get in touch with customer services that you find some interest in. You should be asking them as many questions as you can about their activities, amenities, as well as prices.

More ideas: additional hints

Lessons Learned About Businesses

Contractor for Your Commercial Building and How to Go About It.

If you are there and each time you need something you only talk to your friends and family, then you are on the right path because this is what most people do. However, you can also walk and look for your own person using a checklist. Your home is very crucial and every moment you need to ensure that the crucial places, for instance, the offices and the bathrooms are clean always. Look at the things to use when choosing the right construction expert.

If you know of a friend who has the right referrals in his/her mind, then confront him/her so that you end up selecting the best professional. Asking about the services your friend had with his/her expert is the first step to finding these experts and even settle with the best who suits your requirements. You cannot hire someone who has not reached the level of education allowed by the authority or even have the needed certificates for the job. You can be assured about the perfect outcome for your commercial place when you do a research which will enhance you to know that you have the best results. You may opt to visit him or her in the office or just talk to the secretary in charge.

You cannot just trust a provider who tells you that he/she has the documents but he/she does not have any of them. Experience should also count much to your research and the provider you are about to hire and where you can settle with the best. You obviously would not like to face a newbie in a very professional field like this. Be sure that you emphasize that you see certificates together with the tests exams that the individual has undertaken. They need to have passed and recommended to professionally work. If you have settled with so many officials, then be here to ascertain that you have the right one and the one who will be reliable but they need to be more than two.

Be assured that you have settled with a professional who is ready to show you his/her projects of the past. If you can hardly get some proof, then just be sure that it could be lies. In case you are offered with the references, then settle make your efforts to call each one of them so that you get the best results. You then need to ask the client if they were happy about the work was done by the officials. Check out if he/she works out all the materials needed on the plan or he/she buys the cheapest materials.

Businesses – My Most Valuable Advice

Aspects To Consider When Picking A CEO

A chief executive officer is a person accountable for making choices on managerial issues. In most scenarios the CEO is one of the highest ranked folk in an institution. Therefore it is important that you assess some factors before you choose a chief executive officer. You can read more here about CEO by visiting this site.

Identify your desires before you select a CEO. Therefore you should evaluate what you would want the chief executive officer to bring to your company. By this you must have made goals to assist you in selecting the CEO. Understanding your needs will guide you on what to look for when hiring. By this possibilities of you selecting the wrong chief executive officer are evaded.

Ensure that the individual has experience on the related fields. Through this you are convinced that they have an understanding on issues concerning your organization. Therefore you are convinced that they will be making the right managerial choices. Similarly identify the period they have been in service. Since with time the person acquires extra experience and better approaches to use. Hence it is reasonable that you select one who has been operating in the related field for a period.
Ensure that the CEO has a common interest with your organization. As several of them have a habit of having interest that might not be of assistance to the organization. Using this kind of chief executive officer will wind up making you dissatisfied. Therefore confirm that the CEO’s primary aim is to ensure that the institutions’ goals are achieved.

You could also ask for referrals. By this it will assist you in picking a reputable CEO. Through this it will aid you in making the good decision. Similarly it is logical that you create a formal technique. With this it is wise that you announce the position on several networks. This is because it will help you in meeting new individuals who share different ideas that you would not have imagined.

It is critical to recognize that the CEO you will be bringing must be better than you. With this it will be easier for the chief executive officer to put the company at a higher level. In an instance where you choose one that is less smart than you then the company is bound not to succeed.

Confirm that you create a board. Having a board will aid you in selecting a good CEO

Ensure that the board members share different skills. If they have different skills then it means that they do share dissimilar ideas. Through this when selecting the chief executive officer they will be looking at diverse standards. You can discover more about this info. by viewing this page.

3 Turf Tips from Someone With Experience

How To Find the Best Turf Seed Online for Your Lawn

It is important to keep in mind that quality turf seeds will produce a good-looking, rich and dense lawn. As such, you might want to invest some quality time and effort in finding the best Turf seed suppliers the industry could offer. Thanks to technological advancements and the advent of the internet, today it is very easy to get good turf online. Even as you concentrate your efforts on finding a website that has amazing turf, it is also important that you familiarize yourself with the subject since not all turf are created equal.

You should know by now that different turf have different requirements in terms of lawn care and regular maintenance. Before investing your money into turf seeds, how about you take the time to learn more about the different types of turf available in the market? There are two broad categories of turf seeds:- the commercial grown turf and the meadow turf. The first category that is Meadow is commonly found from grasslands and often available with different uncontrolled species of grass. You should also be informed that Meadow turf is highly prone to weeds. Invest your time and effort to learn more about Meadow turf and whether or not you are comfortable fighting weeds and pests on a regular basis.

The second option at your disposal that you should also take some time to check it out is the commercial turf. Basically, it is limited to the number of grass species contained in any roll of turf that you buy and is also limited to specific types of soil. What this means is that you will need to invest your time and effort to learn more about the ideal conditions for growing commercial turf. Because commercial turf seeds are made under special circumstances, it is rare to find them attacked by pests and weeds. This justifies the reason why trusted suppliers will offer you some weed-free guarantee. More importantly, you expect such high quality turf will come at a higher price tag than your every-day substandard quality turf. Luckily, you will not have to contend with lots of lawn maintenance and lawn care work after purchase. The beauty of finding and buying turf seedlings online is there is a ton of information on lawn care and maintenance from the supplier’s website.

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